PUMA Kick-Starts More Eco-Friendly Packaging

After what corporate communications called “more than ten years of successful implementation of its social and environmental standards” achieved under the puma.safe heading, the German sports and lifestyle company PUMA recently introduced “the next pivotal phase of its ambitious long-term sustainability program.” In the last five, the Herzogenaurach-based company further collected Environmental Key Performance Indicators (E-KPIs) from all its offices and identified “several key areas that need to be dealt with in order to further reduce PUMA’s ‘paw print.’

PUMA’s declared goal is to reduce carbon, energy and water usage, as well as waste by no less than 25%. Even better, yet, 50% of its international collections in footwear, apparel and accessories will be developed according to best practice sustainability standards by 2015. “For a long time our mission has been to become the most desirable Sportlifestyle company. With this next phase of our sustainability program we have evolved our mission to be the most desirable and sustainable Sportlifestyle company in the world,” commented Jochen Zeitz, Chairman and CEO of PUMA. “Through PUMAVision and our puma.safe program we have already started to reduce our carbon emissions, curtail wasteful transportation, recycle and reuse available materials, use water sparingly and become paperless.”

The latest activity involves new packaging. With stylish help from the renowned industrial designer Yves Behar, this so-called ‘Clever Little Bag’ should “significantly reduce the amount of waste and CO2 emissions” that traditional shoe-boxes and plastic apparel bags generate. In addition to 65% paper reduction, PUMA estimates the re-usable shoe bag will reduce water, energy and diesel consumption on the manufacturing level by more than 60% per year. In other words: approximately 8,500 tons less paper will be consumed, 20 million Megajoules of electricity saved, 1 million litres less of fuel oil used and 1 million litres of water saved. During transport 500,000 litres of diesel is saved and lastly, due to the replacement of traditional shopping bags with the lighter built-in bag the difference in weight can save up to 275 tons of plastic.

Clever little bag indeed.

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