2010 Academy Awards Stage with Swarovski curtain foto: 4seasons photography

“It has been fantastic to work on the Oscars again, particularly because we have been able to build and expand on so many of the design innovations we introduced last year,” said Rockwell. “It has been a thrill to work with Adam, Bill and the rest of the team, dreaming up sets that embrace all the reasons we love movies: the glamour, the lights, the colors, the technique and the emotion!”

Light and movement, the most basic components of moviemaking, will be integrated into this year’s sets to create an immersive, transformative environment. Rockwell Group has reprised one of the most dazzling elements of the 81st Academy Awards design – the Swarovski Crystal Curtain – but with new and unexpected features for an even greater theatrical effect. The overall design is intended to evoke a classic but modern glamour, with white, platinum, topaz and smoky bronze hues.

This year’s set also features three circular, revolving platforms that work in combination with rotating LED panels and architectural metalwork screens for film projection.

Curtain Detail

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The star’s 12 rays are outfitted with 720 LED bulbs on 3,000 feet of wire to create a dazzling, twinkling effect through customized light sequencing programmed by a complex computer system. This is the first year that the Swarovski star, which debuted at the top of the Rockefeller Center Christmas tree in 2004, will feature dynamic light movement.

A team of nine artisans and engineers spent three months employing a unique combination of art, science and technology to complete the new design. The team spent 1,200 hours installing, programming and testing the star to ensure the effects would withstand the challenging winter weather conditions 76-feet above Rockefeller Center.

The Swarovski star is comprised of 25,000 crystals, with 1,000,000 facets, measures 9 1/2 feet in diameter and is 1 1/2 feet deep. Weighing 550 pounds — including 300 pounds of crystal panels — it is composed of six outer rays and six smaller inner rays. The main surfaces of the rays are made of point-mounted safety glass, the same shatter-proof glass that adorns the facades of New York City buildings. The crystals are affixed to the inner sides of the glass in a tight, scale-like pattern to ensure maximum brilliance.

The Star was designed by German designer Michael Hammers. And it was manufactured in the  “Michael Hammers Studios” near Cologne. Apart from the remarkable star, Michael Hammers has been designing for other New York City originals, e.g. “Top Of The Rock” or a Maria Callas exhibition at the MET opera.

“The redesign of the star exemplifies the Swarovski tradition of blending innovation with timeless elegance,” said Nadja Swarovski. “We are proud to continue to enhance the star’s beauty and to share our vision with visitors to Rockefeller Center from around the world.”

“We are pleased to once again partner with Swarovski to present New Yorkers and visitors alike with a magnificent symbol of the holidays at Rockefeller Center,” said Thomas Madden, Managing Director of Tishman Speyer. “The new elements to the star are sure to dazzle the millions who visit the iconic tree each year.”

The Swarovski Star now sits atop the 76-foot-high, 40-foot wide, over 10-ton Norway Spruce from the home of Maria Corti. An exact replica of the Swarovski Star will also be on display in Rockefeller Center to allow visitors the opportunity to get a closer view of the detailing and craftsmanship.

In addition to the redesign of the star, Swarovski will offer a selection of holiday jewelry and ornaments on sale at the Swarovski holiday kiosk at Rockefeller Center, at Swarovski boutiques nationwide and online at www.Swarovski.com. The collection includes stylish star-themed crystal jewelry and an Annual Edition Ornament.

Time’s a Brief History of the Rockefeller Center Christmas Tree Slide Show

History of the Christmas Tree

Sources: GW Staff and PRNewswire

The 2009 Christmas tree in Rockefeller Center, minutes before illumination. (Katie Sokoler/Gothamist)

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